SIEMENS - KEEP YOUR FUTURE ON TRACK

Problem:
Attracting candidates for a Master's degree program offered by Siemens while also showcasing the company's brand and offering.

Contribution:
- Developed an eye-catching concept, "Keep your future on track", that aligned with the Master's degree program and Siemens brand.
- Implemented gamification in the landing page to make the campaign more engaging and interactive.
- Divided the campaign into two phases: Awareness and Conversion.
- Created awareness phase materials, including texts and visual elements, to introduce the concept and Master's degree program.
- Changed the landing page, texts, and developed two separate paid media campaigns for the conversion phase to drive enrollment in the Master's degree program.
- Collaborated with the creative team to design visually appealing materials that effectively communicated the brand message.

Results:
- Successfully attracted candidates for the Master's degree program offered by Siemens through an engaging and compelling marketing campaign.
- The concept, "Keep your future on track", effectively communicated the value proposition of the program and helped to generate interest among potential candidates.
- The gamification and two-phase approach helped to create a memorable and effective marketing campaign that delivered tangible results in the form of increased enrollment in the Master's degree program.